For sale

For sale

For sale

The campaign was under the claim #justwhatyouneed.
It was a campaign based on the famous Quechua tent with a clear insight behind "The dream of having the perfect house".

The campaign was under the claim #justwhatyouneed.
It was a campaign based on the famous Quechua tent with a clear insight behind "The dream of having the perfect house".

CATEGORY

Digital Advertising Campaign

CLIENT

Decathlon

ROLE

Art Direction

We wanted to go further and gave the product the value that deserved. Using the footage that the brand already had and with a clear insight in mind we developed a campaign in which you can have your dreamed house at a price of 29,99€.
The spot became much more than a commercial piece. It was a small story in which you feel identified.
Illustrations and photo galleries were made in order to impact with different pieces the consumers.

We wanted to go further and gave the product the value that deserves. Using the footage that the brand already had and with a clear insight in mind we developed a campaign in which you can have your dreamed house at a price of 29,99€.
The spot became much more than a commercial piece. It was a small story in which you feel identified.
Illustrations and photo galleries were made in order to impact with different pieces the consumers.

THE PROJECT

Infografia-DisfrutarCamping-3
SeVende-Galeria

INTERACTION GALLERY

The objective of the gallery was to show the product in use and inspire people to engage with the post in order to start a conversation with them.

SeVende-Galeria-2

INTERACTION GALLERY

This gallery was set up to use Facebook reactions, the objective of this gallery was to find interaction with consumers at the same time we showed the product.

Montaje-iPhone

PARTNERSHIP ACTION

We wanted to go further with this campaign and partner with Idealista a very well-known platform to find flats. This action was thought to post three different tents in a random location to explain the concept of the campaign. Incredible views, house quiet and calm and the perfect location for the perfect house.

04

NEXT PROJECT