Instagram

Decathlon

Instagram

Decathlon

Instagram

Decathlon

The claim for the new strategy of Decathlon 2018 is #FromAthleteToAthlete. This idea lives on Instagram as a gallery of two photos being the first a practice sport and the second showing the employee in the store.

CATEGORY

Instagram Visual Identity

CLIENT

Decathlon

ROLE

Art Direction

All Decathlon employees are very active on Instagram. In order to start the project, we look into each of the personal profiles of the Decathlon employees to extract the best pictures in sports practice. 

All the pictures are retouched to generate a coherence in the feed. Low saturation, high contrast and exposure to increase the quality and provide the feed with a more professional finish.

All Decathlon employees are very active on Instagram. In order to start the project, we look into each of the personal profiles of the Decathlon employees to extract the best pictures in sports practice. 

All the pictures are retouched to generate a coherence in the feed. Low saturation, high contrast and exposure to increase the quality and provide the feed with a more professional finish.

THE PROJECT

DanielPonce

instagram objetives

instagram objetives

PRODUCT

This strategy gave us the opportunity to show the Decathlon products in use and gave personal feedback from the employees on the products as a recommendation.

EMPLOYEES

Using Decathlon employees provide the brand with an extra value. We empower employees and the consumers see them as athletes and experts in the field.

EXPERTS

The employees are the ones that use the products and are experts in the field.The feedback that can provide is accurate because they are the first trying them.

AnnaTrullols-Square
DSCF7522_Anna_Trullols-Square
DSCF7948_ivan_llamosas-Square
Ivan-Llamosas-Square
Sara-Revilla-Square
sara_revilla_DSCF7215-Square
YamElias-Square
DSCF7699_yam_galvan-Square
02

NEXT PROJECT