We focused back to sport’s campaign as a Tv Series of the 80’s.
In order to give value to all the characters that make possible that sport is in our lives year by year.
Digital Advertising Campaign
We all love to give our opinion on a Tv Serie. Nowadays is one of the main topics in meetings with friends. In this case, we use that insight to create an interaction gallery to ask our consumers their critique of the campaign.
This interaction gallery is something we all have done to our friends. We used common insights of going back to sport as spoilers to connect with our consumers.
In order to close the campaign, we created a canvas in Facebook which impacted the users that interacted with the rest of the pieces of the campaign extend the information about all characters and redirect them to the main piece of the campaign.