Back to sport

Back to sport

Back to

sport

Back to sport

We focused back to sport’s campaign as a Tv Series of the 80’s.
In order to give value to all the characters that make possible that sport is in our lives year by year.

CATEGORY

Digital Advertising Campaign

CLIENT

Decathlon

ROLE

Art Direction

Back to sport is one of the most important campaigns of the year for Decathlon. Because empowers the true values of every athlete.
The insight for the campaign is the effort and difficulties we all have when going back to sport in Septembre.
This year we decided to give an 80’s look&feel to the campaign, using a humorous tone in order to connect with our audience in a style we all feel related to.

Back to sport is one of the most important campaigns of the year for Decathlon. Because empowers the true values of every athlete.
The insight for the campaign is the effort and difficulties we all have when going back to sport in Septembre.
This year we decided to give an 80’s look&feel to the campaign, using a humorous tone in order to connect with our audience in a style we all feel related to.

THE PROJECT

FotoPortada-VADA_00177-2
Criticos-2

INTERACTION GALLERY

We all love to give our opinion on a Tv Serie. Nowadays is one of the main topics in meetings with friends. In this case, we use that insight to create an interaction gallery to ask our consumers their critique of the campaign.

Spoiler-2

INTERACTION GALLERY

This interaction gallery is something we all have done to our friends. We used common insights of going back to sport as spoilers to connect with our consumers.

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FACEBOOK CANVAS

In order to close the campaign, we created a canvas in Facebook which impacted the users that interacted with the rest of the pieces of the campaign extend the information about all characters and redirect them to the main piece of the campaign.

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